When the Next Real Estate Wave Comes
Published by Amber Martines, Coldwell Banker March 24th, 2008 in Blogroll. by Amber Martines, Coldwell Banker Tags: No Tags.Many savvy buyers and agents are looking for sellers who are having real estate exhaustion. Many books and articles are written advising buyers to seek out ”highly motivated” sellers.
The idea is that when a seller gets exhausted from the process of selling (or their agent), he will accept any kind of low ball offer, even one that is far below the true value of property. You want buyers to realize you are a motivated seller, that you are anxious to dispose of your property. However, you don’t want them to realize you are highly motivated. It’s a fine line, but the difference is important. When things look its darkest, when you just want to wash your hands of the property, when you feel you can’t stand attempting to sell it for another instant, that’s the time to stand back and ask yourself this question: “Am I experiencing real estate sales exhaustion?” just knowing it’s not necessarily your circumstances, but a psychological effect, can be quite helpful.
If you are experiencing this effect, then it’s time to do positive things, relative to real estate. Besides sprucing up and improving the property, giving it more “curb appeal”, or even doing some neighborhood clean-up, which I recommend, you should summon your agent and ask what other options are out there for additional advertising. “Niche marketing” is on the forefront and tip of the tongue of most savvy Realtor agents. Know who and where your next buyer is coming from. For example, does your neighborhood support a type of lifestyle with its surrounding amenities? Cater to advertising to such people at these places (with permission).
Another great and successful option is to be a different kind of seller by catering to the agents rather than the buyers, in short, before you sell to a buyer, you first have to sell to the agents. A home offering more commission or a bonus to the agents does get the opportunity of more showings, especially when the market has down-turned. If you are opposed, try considering other options like promotional giveaway ideas, the more creative the idea, the better, and the more attention you’ll receive. Suggestions are but not limited to, offering to pay for gardening, pool, handyman services for a specific amount of time, offer to pay for Home Owner fees or pool/gym/spa membership fees if your neighborhood has these amenities available, offer to pay for a home warranty up to 10 years as a piece of mind to the new owners, or offer a gas card with six months worth of gasoline to the buyer or you could offer such a prize to the agent who brings in and successfully closes the sale, or offer to pay for utilities, taxes, or even mortgage payments for 6 months or more for the buyers. Since buyers are concerned with the lifestyle change that owning and financing a home will bring on, hit them where it’s felt the most - in the wallet. Offering these perks will surely get attention your way and shows buyers that you are not like every other typical seller.
Another option if your feeling exhausted is to rent out a room or even the whole house to gain some profit to cover the mortgage. Talk with property managers for they may have ways to convert tenants to buyers and, over a period of time, may actually be able to sell your home for you!
The real estate market is like the tides that roll in. When a storm hits the rolling begins! keep your hands and feet int he boat and keep reminding yourself - this too shall pass.


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