Multiple Listing Service for Realtors - Rehabs the rules once again
Published by Amber Martines, Coldwell Banker December 10th, 2007 in Blogroll. by Amber Martines, Coldwell Banker Tags: No Tags.As for the many agents out there who do not take advantage of every networking and or marketing opportunity this might be great - The MLS (Multiple Listing service) that centralizes all properties for sale and collects the sold data is at it again by now allowing not just one but two agents to post the properties that they sell to on their web sites. In the past it has been only the listing agent (the agent representing the seller) and who holdsthe listing contract was allowed to promote this news to the world wide web. In light of this new news, this is ammo for the newbie agents trying to establish themselves in this cut throat industry as well as great for those agents who handle more buyers transactions that doesn’t necessarily take “listings” but only wants to work with buyers only. Given this opportunity these agents may now prove to other potential customers their real estate abilities through the MLS and the world wide web. I’m a believer that past preformances may not be a guaentee on future success, but what else do we have to go on?
Now what does the future hold for us?
If MLS is going to allow to agents to show their successes, then I think they should give an opportunity to the buyer and the seller of any particular transaction to rate both agents on their performance. MLS and frankly Realtor.com should think about turning it over to the people - and let’s see who does the job better really - and who earns the mark of showing that property and claiming its closing success on any of their marketing materials.
4 Responses to “Multiple Listing Service for Realtors - Rehabs the rules once again”
- 1 Pingback on Jun 20th, 2008 at 9:37 am
Amber,
Your correct!
People expect honest accurate informaiton. That’s what we provide as Realtors.
Hi Amber, good post. I agree. Trying to control or rather restrict the flow of data in a Web 2.0 world is a futile exercise at best, and delusional at worst. The proerbial information horse is out the barn door and there is no point in closing it. It is a collaborative world between agents and clients in my view. The more knowledge my clients (and I) have, the better job we can do to get them the best deal for their property. I don’t have time or even a remote desire to limit, or see limited, the amount of information my clients receive. And I agree about the importance of an agent being able to promote their representation of buyers to the public, and not just there listings. I love to work with out of town buyers looking for wine country getaways or horse properties, because I was one once myself. It is important for me personally to be able to communicate my client’s successes in that regard. It is important for both buyers and sellers of those country properties to be able to understand the FULL equation, not just the listing side.
Amber,
The more the public knows what agents do on their behalf the better. Too much behind the scenes work leads to misunderstanding. Agent - and property - marketing is certainly evolving, for the better. Thanks for your post. Marian